POOLHOUSE is ROTR Media's marketing partner exclusively for SPPA-insured pool service, repair, and construction companies — lead generation, local SEO, web design, and branding, under one roof.
Free, personalized 30-minute review. No cost, no obligation — exclusively for SPPA insureds.
No generic playbooks. Every service below is built around how pool service, repair, and construction companies actually get hired.
Google Ads, Local Service Ads, ChatGPT Ads, Streaming TV & Display, Meta Ads, and more — we put your business in front of homeowners actively searching for pool service, repair, and builds.
Optimization & ongoing management so you show up first in the map pack — and stay there.
Rank in the specific neighborhoods you service — not just your city at large.
Fast-loading, mobile-first sites built to turn visitors into booked estimates.
Logos, colors, and a visual identity that make your trucks and yard signs unmistakably you.
Dedicated, high-converting pages for every offer — from pool schools to renovation specials.
Scroll-stopping organic and AI-generated creative for social and paid, produced fast.
Stay top-of-mind with past customers and turn one-time jobs into repeat business and referrals.
POOLHOUSE is exclusively for SPPA-insured pool professionals. If you fall into one of these three lanes, we were built for you.
Recurring routes are the backbone of your business. We build the local visibility and reputation that keep your schedule full — and your customers loyal.
Repairs are won on speed and trust. We put you in front of homeowners at the exact moment their pump, heater, or filter fails.
New construction and remodels run on a longer, higher-stakes sales cycle. We market the vision, not just the service.
We've built economical, effective marketing for brand-new pool businesses just getting off the ground, and we plug straight into established operations that already have systems in place. And because pool construction is one of the most competitive corners of home services, we bring the specific know-how it takes to win there too.
We don't split our attention across twenty industries. Pool service, repair, and construction is all we market.
POOLHOUSE exists as a benefit of your SPPA partnership — built and priced specifically for members.
Ads, SEO, web, and branding under one roof — no juggling five different vendors and logins.
Every pool business has something that sets it apart. We dig it out and broadcast it to your community.
Running family routes since he could hold a pole.
I grew up in the pool business. My dad ran the routes and handled the service; my mom ran the office. Long before it was an official job, my first gig was riding along with my dad every summer — early mornings, hot afternoons, and a crash course in what hard work actually looks like.
One day I asked him why we always rolled a customer's trash cans out to the curb after we'd finished their pool. He told me he scheduled those routes the day before trash pickup on purpose. Taking the cans out wasn't part of the job — it was just his way of going the extra mile.
That one habit taught me more about business than almost anything else, and it's the same principle we build into every campaign at POOLHOUSE: the extra mile isn't the expensive part of marketing — it's the part people actually remember.
We believe every pool business is completely unique — and we want your voice to come through in our work. Our goal is to find the little things that set you apart and broadcast them to your community.
Real pool pros, real results — in their own words.
"ROTR Media has been a game changer for my business. Managing a business is hard enough, but their ability to take your online presence to another level is amazing — they were especially instrumental in my path to growth, and the optimization they provided was next level. Travis was especially helpful; his knowledge, especially in the pool industry, was incredible. Eager to help, and inform. Communication is to a T. Since they took over, I've seen a noticeable difference in how professional our local presence looks to potential customers. 5 stars for the results and hassle-free experience."
"Travis and his team took care of our ads for a few years and did a great job! Always responsive and extremely reasonably priced."
"Working with Travis and his team at ROTR Media was an excellent experience. Travis worked hard to understand the vision we had for our company and not only created a beautiful website for us, but also put in the extra time and effort needed to help us create the perfect company logo. We look forward to continuing to work with Travis for all of our marketing needs!"
"Travis and the rest of the ROTR team are great. Professional, attentive and dedicated to making sure your vision becomes a reality. I would highly recommend reaching out to them — they'll definitely get it done for you."
"ROTR Media is great to work with. They captured everything I was looking for with the logo they created for me. But the thing I appreciate most is their honesty — they made sure that my website is my property."
No long contracts to figure out where to start — just a clear conversation and a plan built around your business.
A free, no-pressure 30-minute call to walk through your current marketing, your service area, and your goals.
We build a plan around your business — the channels, the offers, and the story worth telling.
We execute, report on what's working, and adjust — with a partner who's actually run pool routes.
Book your free, personalized 30-minute marketing review — no pressure, just a clear plan built for pool pros.
Schedule My Free ReviewExclusively for SPPA-insured pool professionals · A partnership between The SPPA and POOLHOUSE by ROTR Media Co.
